BRI Liga 1 2023/2024: Bukti Nyata Lokomotif Penggerak UMKM dari Hulu sampai Hilir, Efek Positif bagi Ekonomi Tradisional dan Digital
Indonesia, with its rich football culture and passionate fans, is home to one of the most exciting and competitive football leagues in Southeast Asia – BRI Liga 1. The 2023/2024 season of BRI Liga 1 has not only showcased thrilling matches and exceptional talent, but it has also proven to be a driving force for micro, small, and medium enterprises (UMKM) across the country.
The league’s partnership with Bank Rakyat Indonesia (BRI), one of the largest state-owned banks in Indonesia, has brought about a multitude of positive impacts on both traditional and digital economies. BRI Liga 1 has become a powerful locomotive, propelling UMKM businesses from upstream to downstream.
One of the significant contributions of BRI Liga 1 to the economy is its support for local businesses in the regions where the teams are based. The league has helped create a vibrant economic ecosystem around each club, boosting sales for local vendors, restaurants, hotels, and transportation services. Match days bring a surge of visitors to these areas, resulting in increased revenue and employment opportunities for the local population.
Furthermore, BRI Liga 1 has embraced the digital era, leveraging technology to expand its reach and impact. The league has partnered with various e-commerce platforms, allowing UMKM businesses to promote and sell their products online. This strategic move has not only provided a platform for these businesses to thrive but has also opened up new markets and customers both domestically and internationally.
Through the BRI Liga 1 platform, UMKM businesses have gained increased exposure and visibility. The league’s popularity and media coverage have attracted attention from both local and international audiences, further enhancing the marketability of these businesses. This newfound recognition has not only boosted sales but has also opened doors for collaborations and partnerships with larger companies, fostering growth and development.
In addition to the economic benefits, BRI Liga 1 has also invested in the development of youth academies and grassroots football programs. By nurturing young talents from a young age, the league has not only contributed to the growth of Indonesian football but has also created a positive impact on the local communities. These programs provide opportunities for young individuals to pursue their passion for football and potentially secure a future career in the sport, providing a pathway out of poverty for some.
Overall, BRI Liga 1 2023/2024 has proven to be more than just a football league. Its collaboration with BRI has transformed it into a driving force for UMKM businesses, uplifting the economy at both traditional and digital fronts. The league’s commitment to supporting local communities, fostering youth development, and embracing technology has made it a shining example of how sports can be a catalyst for positive change.
As the season progresses, it is evident that BRI Liga 1 will continue to leave a lasting impact on the Indonesian economy and society as a whole. The league’s success story serves as an inspiration for other industries to explore partnerships and collaborations that benefit not only themselves but also the larger community. With BRI Liga 1 leading the way, the future looks bright for Indonesian football and its economic landscape.
